Death

Planning for death

Farewill

Farewill are reimagining the way we deal with death, and I’ve helped them on a few projects for their wills and funerals products. Speaking with customers (and celebrants) who were currently planning a funeral for a loved one, I developed insights about what it means to celebrate a life, in death. My insights and strategic recommendations fed into Farewill’s product strategy and positioning ‘A brighter Funeral’.

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  • "Jenny has such an amazing ability to bring research to life, through the way she presents, the way she contributes her point of view, the way she thinks strategically about the role products play in people's lives"

    Utku Can, Chief Product Officer, Farewill

Other taboo topics

Racism

Infertility

Loneliness

Debt