Hi, I’m Jenny.

I’m a researcher and design strategist focused on taboos and trauma

Supporting people to discuss trauma and socially taboo issues requires deep empathy and a specialist research toolkit. Using these, I develop sharp insights that guide impactful design solutions.

 

Recently I’ve been leading trauma-informed research on topics including:

 
 
 
 

Racism

 
 
 

Infertility

 
 
 
 

Debt

 

Vicarious trauma

 
 

I have 17 years of experience working with some of the world’s leading design agencies, brands, charities, government organisations and philanthropic foundations.

  • "Jenny is a strategic leader with a bias for action, who perfectly marries theory and practicality. She's a natural at building rapport with people from diverse backgrounds and highly motivated to solve problems - particularly ones that have the power to improve society for the long term - differently. I couldn't recommend her more highly.”

    – Emilie Colker, Managing Director, IDEO

  • “Jenny is absolutely at the top of her field”

    — Dan Garrett, Founder and CEO, Farewill

  • "We turn to Jenny when we need foundational insight into our users. She explores sensitive topics with empathy and provides clear insights that our whole team can engage with, and that we can confidently use to inform our strategy"

    — Michelle Kennedy, Founder, Peanut

  • “Jenny's expertise in navigating sensitive research topics, extracting rich insights and making sure these were heard and humanised across the organisation, were a masterclass. She truly embodied to me what it means to amplify a users voice with humanity and compassion."

    – Jemma Ahmed, Head of Research, Bumble

  • "Jenny is the best researcher I've worked with. She's just brilliant, and so competent at running the whole process. I really couldn't rate her highly enough"

    Amelia Wrighton, Founder, Suicide&Co

  • “Jenny took on a project for us doing user research on the topic of people’s sex lives. We were massively impressed with both how comfortable Jenny made the users and also how comfortable she immediately was herself with the topic, and also with the concise and accurate synthesis that came out”

    Jas Bagweski, Founder, Lover

  • “Jenny generates critical clarity to bridge great thinking into fantastic creative execution. I’ve worked with Jenny across our Ventures business and Core Global clients and every time, we look back and genuinely reflect on the quality of the thinking she provides. Just wish there were more ‘Jenny’s.”

    — James Nixon, CEO, JKR, D&AD Most Awarded Design Group 2020

  • "Jenny's user research with women prisoners was instrumental in making sure that we deliver services which genuinely meet the needs of women in custody. Excellent quality and impactful work! Her insights are now being used as part of our introduction for new staff. I look forward to working with Jenny again in the future."

    Sophie Otter, Head of Digital for Prisons, Ministry of Justice

  • "Jenny is one of the smartest people I’ve ever worked with. We’re so lucky to have her!"

    Hera Hussain, Founder, Chayn

  • "When we don’t know the answers or something isn’t that clear we just call up Jenny. She’s a brilliant researcher and super smart strategist who brings deep consumer insight to help solve all our problems. She’s hasn’t yet failed”

    — Jono Holt, Founder, OTHERWAY

  • "Jenny brought clarity, intelligence and openness and helped us to get to a place that was both bold and comfortable for us. She seemed to get us from the off, and it made the project so much more enjoyable and productive."

    — Steven Page, CEO, Faber Publishing

  • "I was very impressed by Jenny's research work - she was excellent. She synthesized the research in a very powerful way, with amazing insights, crisp ‘so-whats?’ and tangible next steps for us."

    George Hadjigeorgiou, Founder, Zoe

  • "Jenny remains the first researcher I think of whenever I have a tough project that needs a deeply empathic and nuanced approach."

    Lydia Howland, Head of Research, Deliveroo